Vision Consultant
Irlen Diagnostician,
Low Vision Consultant,
Dispensing Optician
Hi, I’m Samantha Fleming (Sam) — an Irlen Diagnostician, Low Vision Consultant, and qualified Dispensing Optician based in Northland, New Zealand.
Through my Irlen work, I provide screening and intervention support for Irlen Syndrome, including comprehensive Irlen testing and individually customised spectral filter lenses for children and adults experiencing light sensitivity, reading difficulties, headaches, and visual processing challenges.
Separately, in my role as a Dispensing Optician, I provide low vision consulting along with mobile optical repair and adjustment services across Northland, travelling from Wellsford to Cape Reinga.
I am the only Irlen Diagnostician north of Auckland, and I’m passionate about helping people better understand the visual challenges they may be experiencing and finding practical solutions that can make everyday life more comfortable.
Northland’s own Irlen clinic
As the only registered diagnostician with a license to practice in the Far North area, I am passionate about servicing this region to make a difference to the lives of those suffering from Irlen Syndrome. It is often misdiagnosed as dyslexia or other visual processing disorders, which is why I believe it’s so important for individuals with sight difficulties to be correctly diagnosed by a registered professional.
Previously connected to Kerikeri Optometrists, Irlen services are now a standalone business. I find it incredibly rewarding being able to transform lives and give people clear, comfortable vision, often for the first time.
It is my pleasure to be able to work with you to help you see your best.
My Background
I studied Psychology at Massey University, developing a strong foundation in neurodevelopment, perception, learning differences, and human behaviour.
After completing my university studies, I made a career shift into the optical industry — a decision that would shape the next two decades of my professional life. I now bring over 20 years of experience in optics, including the past 10 years as a qualified and registered Dispensing Optician.
This means I don’t just understand visual processing differences — I understand eyes, prescriptions, glasses, and contact lenses from every practical angle.
I know:
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How lenses are designed and manufactured
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How prescriptions interact with different frame styles
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How lens materials and coatings affect comfort and clarity
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How to match eyewear to work, study, sport, and lifestyle
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How to ensure glasses are fitted correctly for long-term comfort
When making Irlen spectral filter lens recommendations, I consider not just the colour — but the entire visual solution. I guide you through frame selection, lens options, coatings, and designs so your glasses truly support your daily life, whether that’s classroom learning, office work, screen use, outdoor environments, or driving.
Before specialising in Irlen Syndrome, I also worked as a therapist supporting children with autism and other neurodivergent profiles. That experience continues to shape my calm, respectful, neurodiversity-affirming approach. I understand that every brain processes information differently, and that one-size-fits-all solutions rarely work.
I also have conversational-level New Zealand Sign Language (NZSL), supporting clearer communication with members of the Deaf and hard-of-hearing community.
Northland’s own Irlen clinic
I am proud to offer assessments and intervention for Irlen Syndrome assessment Northland, NZ, from Wellsford to Cape Reinga. As the only Irlen Diagnostician in this region, I am passionate about helping individuals who struggle with visual processing differences and light sensitivity. Irlen Syndrome is often misdiagnosed as dyslexia, ADHD, or other visual processing difficulties, which is why a thorough assessment by a qualified professional is so important.
I find it incredibly rewarding to help people experience clear, comfortable vision — often for the first time — and to improve reading, learning, work performance, and overall quality of life.
It’s my privilege to work with you to identify your visual needs and provide personalised solutions so you can see your best every day.
The Eye Lady
41 Hobson Ave, Kerikeri
(located at Kerikeri Baptist Church)
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