Vision Consultant
Irlen Diagnostician,
Low Vision Consultant,
Dispensing Optician
Hi, I’m Samantha Fleming (Sam) — a registered Irlen Diagnostician, Low Vision Consultant, qualified Dispensing Optician based in Northland, New Zealand. I provide specialist Irlen Syndrome assessment, low vision support, and mobile optical repair services across the region from Wellsford to Cape Reinga. I am currently the only registered Irlen Diagnostician in Northland, offering comprehensive Irlen testing and individually customised spectral filter lens prescriptions.
My Background
I studied Psychology at Massey University, developing a strong foundation in neurodevelopment, perception, learning differences, and human behaviour.
After completing my university studies, I made a career shift into the optical industry — a decision that would shape the next two decades of my professional life. I now bring over 20 years of experience in optics, including the past 10 years as a qualified and registered Dispensing Optician.
This means I don’t just understand visual processing differences — I understand eyes, prescriptions, glasses, and contact lenses from every practical angle.
I know:
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How lenses are designed and manufactured
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How prescriptions interact with different frame styles
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How lens materials and coatings affect comfort and clarity
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How to match eyewear to work, study, sport, and lifestyle
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How to ensure glasses are fitted correctly for long-term comfort
When prescribing Irlen spectral filter lenses, I consider not just the colour — but the entire visual solution. I guide you through frame selection, lens options, coatings, and designs so your glasses truly support your daily life, whether that’s classroom learning, office work, screen use, outdoor environments, or driving.
Before specialising in Irlen Syndrome, I also worked as a therapist supporting children with autism and other neurodivergent profiles. That experience continues to shape my calm, respectful, neurodiversity-affirming approach. I understand that every brain processes information differently, and that one-size-fits-all solutions rarely work.
I also have conversational-level New Zealand Sign Language (NZSL), supporting clearer communication with members of the Deaf and hard-of-hearing community.
Far North’s own Irlen clinic
I am proud to offer specialist Irlen Syndrome assessment and treatment across Northland, NZ, from Wellsford to Cape Reinga. As the only registered Irlen Diagnostician licensed to practice in this region, I am passionate about helping individuals who struggle with visual processing differences and light sensitivity. Irlen Syndrome is often misdiagnosed as dyslexia, ADHD, or other visual processing difficulties, which is why a thorough assessment by a qualified professional is so important.
I find it incredibly rewarding to help people experience clear, comfortable vision — often for the first time — and to improve reading, learning, work performance, and overall quality of life.
It’s my privilege to work with you to identify your visual needs and provide personalised solutions so you can see your best every day.
The Eye Lady
41 Hobson Ave, Kerikeri
(located at Kerikeri Baptist Church)
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